Buyer behavior is usually influenced by various factors

Buyer behavior is usually influenced by various factors in the market. These factors include social factors, cultural factors, personal characteristics and the motivational factors among others. The motivational factor describes the urge and drive that follows the buyers to move and satisfy their needs. Various theories and models have been used to define and explain how motivation influences the buyers’ behaviors. One of the theories is the Maslow’s hierarchy of needs theory which classifies the needs of people in different levels.The different needs influence the buying behavior of buyers depending on the level of the buyer’s needs. The theory according to many authors is a simplified way of explaining the needs of buyers and how they influence the buying behavior. Other complex models exist that seek to explain how motivation influences the buyer’s behaviors. The model by Segmund Freud is one of the complex models that are used. The Coca Cola among othe r companies have used the motivational factor to influence the market to purchase its drinks.The company has been developing drinks and marketing strategies that target particular consumers in the market to purchase it products. The company has over the years succeeded in becoming the market leader in the soft drinks industry. Other companies and organizations have adopted the theory to market their products and boost their sales. 1. 0 Introduction Buyer behavior is a process that involves both simple and complex mental processes and is defined by Krishna Naik and Reddy (1999) as the observable actions that are directly involved in the purchasing actions or lack thereof by the consumers.It is usually different from consumer behavior which is defined as the process that involves the purchase, use, experiences and ideas to satisfy the needs and desires of consumers (Baker, 1998 ). Consumer behavior is also defined as the acts of buyers that are directly involved in the obtaining and s ecuring goods and services. The behavior includes the decision making processes that are undertaken before the purchasing actions are determined. The buyer behavior on the other hand is limited to the action of purchasing of existing or proposed products or services (Armstrong, 2006).Buyer behavior is usually influenced by several psychological concepts and other factors such as social factors, cultural factors, personal characteristics among others (Smith, 2003). All these factors influence the buying decisions that the buyers make within a particular situation. Social factors include the social status, friends and families who can influence the buying decisions. Cultural factors include fashion, foods, and beliefs among others while the personal factors include the age, income levels, the lifestyle, personality, likes and dislikes, self concepts among others.All these factors can be used by the manufacturers to influence the buying decisions of most of the buyers. Other factors th at can be used to influence the buying behavior of individuals include the psychological factors. These are the factors that include perception, motivation, learning and attitudes of the buyers (Armstrong, 2006). This paper reviews literature on motivation as one of the influencing factors of buyer behavior. It also discusses how Coca Cola uses motivation to influence buyers to purchase its products.2. 0 Literature Review Several studies have been carried out on the topic of buyer behavior and more specifically the issue of motivation as a factor that influences buyers in their buying decisions. Motive is defined by the authors Cant, Strydom and Jooste (2009) as the needs or wants that stimulate one to move and seek satisfaction. Authors Krishna Naik and Reddy (1999) as well as Phillips, Doole and Lowe (1994) have described motivation as a factor that is related to motion.They describe is as the drive or urge that follows buyers to move and satisfy their needs and that is strong eno ugh compared to the will to service. They further explain that the drive to satisfy the needs is enhanced by the self image of the specific object and the buyers channel their consumer time, money and their energy into their defined purchasing goal. According to authors Cant, Strydom and Jooste, the best theory that helps to classify the diversity of needs and the different reasons or motives that influence the buyer’s purchasing decisions is the theory of classifying needs by Maslow.The authors state the different needs that motivate buyers to include physiological needs, safety needs, social, ego and self actualization needs. Their views are backed up by Michale John Baker (1998) who elaborates the theory by Maslow stating its relevance and application to the motivation factor. According to the theory as described by Cant, Strydom and Jooste, individuals are motivated to fulfill the needs which they mostly feel at the moment. The needs are felt at different times as Maslowà ¢â‚¬â„¢s theory dictates, the basic physiological needs come first.These are the needs all individuals seek to achieve first and they include hunger, thirst. Once individuals are able to achieve these needs they are then motivated to satisfy the safety needs. According to Paul Russell Smith, the safety needs include the need for security, protection, stability, physical well being and order among others. These are the needs that motivate the buyers to purchase things that provide them with the satisfaction of security and safety. These things may include things that offer the buyer security and protection from physical harm.Once the buyers are satisfied with this level of needs they move to the next higher level which is made up of social needs. Paul Copley (2004) defines the social needs are those that motivate the buyers to purchase goods or services that provide them with love, a sense of belonging and acceptance as well as affection. The simple premise about the Maslow hierarchy of needs is that the lower level needs must be satisfied before the buyers move to the other levels. The buyers follow the trend that is set by the theory.Once the social needs are satisfied the buyers move to the next level which is the esteem needs which are next to the self actualization needs. The esteem needs are those that motivate buyers to get a sense of accomplishment from their purchasing decisions and their buying behaviors. They also give the buyer a sense of status and respect from those around them. According to Smith and Jonathan Taylor (2004), esteem needs can motivate the buyers to purchase cars which act as status symbols and that appeal to a particular segment of people.They also state that the Maslow’s theory can be cyclical since at some point buying a house can be due to the basic need to provide shelter and at some other point it might be because of the high level esteem need to act as a status symbol and show prestige or success. The self actualizatio n needs are the highest level of needs that deal with the personal development and individuality. These needs motivate the buyers to purchase goods and services that help them to satisfy a need of self fulfillment.According to Cant, Strydom and Jooste a buyer may be influenced to enroll to an art class as a way of expressing his or her individuality. All the authors who discuss the Maslow’s hierarchy of needs confirm that the theory is just a simple and useful theory that is used to explain in a simplified manner the buyer behavior. According to some of the authors there are other models and theories that can be used to explain how motivation influences the buyer behavior. One of the models that are discussed by Krishna Naik and Reddy is referred to as the psychoanalytic model.It was founded by Sigmund Freud who provides some insights to the differences that lie between personality differences and resultant behavior. Their study is backed by Smith and Jonathan Taylor who expl ain that Sigmund Freud, according to his model explains that buyers are motivated by forces that are both conscious and unconscious. Many of the motives that influence the buyers are usually unconscious and they influence the daily buying decisions. Most of the brands that are in the market today carry messages that are understood in the subconscious level.This is what motivates the buyers to buy a certain products over others. The approach used in the model breaks down the personality of the buyer into the identity of the buyer, the ego and the super ego. The identity of the person is made up of the instinctive drive or urge for example to eat or drink. The ego is the social learning process and that allows the buyer to interact. Examples of the social process include the buyer politely asking for food. The super ego provides the buyer with a conscience and moral reference. According to the model the actions of buyers are as a result of the antecedent conditions.Freud stated that t he childhood experiences affect the buyers buying behavior 30 or 40 years later. Authors Krishna Naik and Reddy stated some of the examples of buyer behaviors that are influenced by motivations that are not apparent to the casual observer. One of the examples included a buyer who buys a sports car stating that he bought it for the look and maneuverability. At the subconscious level however, the reason would be that the buyer bought it to look younger and to impress. At a much deeper level the motivation would be for surrogate gratification or unsatisfied sexual striving.The casual observer or even the buyer himself may not be in a position to see the motivational factors. It may take time before the sellers and marketers can get into the minds of the buyers to continually have marketing success. However the research requires time, skill and lot of resources in times of money can lead to very exciting discoveries for the sellers and marketers and even the buyers. It bears noting that all the authors that have studied the topic of buyer behavior have covered the motivation factor in depth.They have proven how motivation can influence some of the factors that influence buyer behavior such as perception, attitude, learning ability and personality. The motivational factor can be achieved through several methods. Some of the methods include learning about the need from a social perspective, while others are usually instinctive. In light of these perspectives from the different authors, this paper adequately matches up to the study of motivation as one of the factors that influences buyer behavior. 3. 0 Application of Motivation in Coca Cola Company(i) Overview of Coca Cola Company Coca Cola is the world’s largest company that deals with beverage drinks. The company’s headquarters are found in Atlanta, Georgia. The company produces several drinks that are known to be among the top five leading soft drinks in the world, as it also engages in the marketin g of its drinks. The products include Coke, which was the company’s original drink, Diet Coke, Fanta and sprite. The company also engages in other drinks such as Minute Maid, Dasani water and PowerAde among others (The Chronicle of Coca Cola, n. d).It operates its own distribution system that is the largest distribution all over the world. This enables the company to deliver its products to its customers easily and in a very efficient manner. The company operates in over 200 countries all over the world with over 1 billion consumers consuming its products every day (Ferrell, Fraedrich, & Ferrell, 2006). The original drink of the company was developed in May 8, 1886 by Doctor John Stith Pemberton who by then was a local pharmacist (The Chronicle of Coca Cola, n. d). He produced the syrup which he later came to name as Coca Cola with the help of Frank M. Robinson.Dr Pemberton started selling the drink through his business with sales averaging at 9 drinks per day. He later sold portions of his business to several partners and just before his death in 1888; he sold the remaining portion to Asa G. Candler who proceeded to buy all the rights of the product thereby gaining complete control. In 1892, Mr. Candler registered the Coca Cola Company in the U. S. He then started advertising the product seriously through promotions where he distributed complimentary glasses of Coca Cola, souvenir fans, calendars, clocks among other things that all had the trade mark of the company.By 1895, Coca Cola had spread into every state within the U. S (The Chronicle of Coca Cola, n. d). (ii) Motivation as a factor used to influence Coca Cola Consumers The Coca Cola Company is known for its most recognized trademark and brand name all over the world. The drink Coca Cola is estimated to have a trademark value of over $25 billion (Ferrell, Fraedrich, & Ferrell, 2006). The company has undertaken extensive market research all over the world as a way to maintain its leadership role in terms of market share over its competitors.The company has been increasing its market share and its profits of Coca Cola. It promises its consumers that it exists to benefit and refresh all persons that are touched by its business. It has therefore developed several initiatives that seek to portray social responsibility of the company as a way of enhancing its trademark. One of the initiatives is to inspire moments of optimum performance and creating value by making a difference in all the activities that the company undertakes. In this way, they are able to satisfy the needs and desires of their customers through its portfolio of brands.The company has used the motivation factor as a way to influence the buyers to purchase its products. Motivation as a buyer behavior factor influences the perception and learning factors of the buyer and leads to influencing the buyer decision to buy a product (Smith, 2003). Using this knowledge and understand, the company has been engaging in ex tensive advertising of its products as a way of influencing the buyers behavior to purchase them. It has produced many advertisements that have been used to motivate the buyer’s decisions and that lead to an increase of its sales.A recent example of a marketing strategy that the company has used to motivate the consumers to purchase its Coca Cola drink was during the recent World cup 2010 in South Africa. The company developed a marketing strategy that resulted to the development of a partnership between musician K’naan and A&M/Octone Records (Stanford, 2010). They developed a Coca Cola theme song that reached out to the young consumers who loved soccer and pop music. The marketing strategy led to the boosting of sales of Coca Cola as the song motivated the young consumers to buy the drink.Marketing is about determining the needs and desires of consumers and skillfully conveying the products of the company in terms of their benefits to the consumers and proving this to them (Cant, Strydom, & Jooste, 2009). The message that is conveyed to the consumers about the products then motivates them to buy the product. The Coca Cola Company has used this approach to reach out to the market and influence the buyers to purchase its products. One of the products of the company is the Diet Coke.The company launched the product with an aim of reaching out to the young adult generation that was mindful about its health. It also launched a marketing strategy that would motivate more buyers to stay extraordinary as they celebrate their daily achievements (The Coca Cola Company, 2010). The marketing strategy was used to show how the consumers of the drink would benefit from consuming the drink and get most out of their daily life. The marketing strategy would still portray the message of staying healthy to its consumers in a bid to promote its diet coke product.

Different Approaches in Conflict Management

The case that is being analyzed is about the power issues between Lenore and Caroline. This paper will assess the power relationship between the two and explain in great detail the power balancing strategies that can be used. Also included in this paper, will be the Wilmot- Hocker assessment guide. The Wilmot – Hocker Assessment Guide will be the basic foundation for this paper. This assignment will explain the goals of each individual and the messages they use to achieve them. This case study will include examples from the conversation in order to back up certain ideas. Before Lenore and Caroline engage in conflict, Lenore felt she was being shunned from the family. This feeling of being shunned, resulted in Lenore having a hostile attitude toward Caroline and her family. Even though Lenore feels neglected, she will only state a few of the reasons why she † Feels a non-person in Caroline†s life and her kid†s.† The reason why she will not engage fully into conflict is she afraid of conflict. She views confrontation in a negative way. If she did not perceive conflict in a negative view, she would then be more direct on how she feels. When Caroline begins to defend herself and her family, Lenore instantly backs away and pretends to forget what she had previously stated. Lenore is denying that something was communicated because she is trying to ignore the existence of power (Interpersonal Conflict p. 87). Caroline is the exact opposite of Lenore. Although Caroline does not initiate the conflict, she does not back down from conflict. It is obvious that Caroline is not afraid of conflict. Since the relationship between her mother and her is important, she wants to understand why her mother feels the way she does. Caroline realizes in order to do so, a conflict between ideas will occur. She understands if the conflict is handled correctly, the relationship will gradually become stronger with her mother. Both of their ideas about how a family should be raised will brought out into the open in a conflict. After reading over the case, it was apparent that both Lenore and Caroline use metaphoric images when they are communicating to each other. Lenore states that parent†s are the best role models for children. If you†re not going to provide that model for them, who is? Caroline responds by saying, † I can not buy what you are saying.† Although this type of metaphoric image is not mentioned in the book, one must assume that this is an example of conflict as a product. By saying I can not buy what you are saying, Caroline is stating the metaphoric message that conflict is a product and can be bought if it is at the right price. When Lenore told Caroline that she is heading into fairly stormy waters, Lenore is using what is considered to be a negative metaphor. Stormy waters can be extremely destructive by being repetitive, powerful, and inescapable. The book would compare Lenore†s statement as being â€Å"Conflict is a Tide.† Both Lenore and Caroline do not use metaphoric images in a positive way. If both parties realized those metaphors can cast a negative tone, it would limit the possibility for productive conflict management. Neither party would have used the metaphors. Lenore is a senior citizen, which would make her over sixty-years of age. Taking her age and the way she communicates into consideration, one can assume that she is a conservative and an old fashion type of lady. She demands that Caroline and her children show her respect because of her age. It is even mentioned in the case, that Lenore would drop everything when her parents came to visit her. Caroline is thirty- years old, and it is obvious that she is more liberal then Lenore. Caroline can understand her daughter†s actions a lot clearer then can Lenore. The difference in generations is one of the main ingredients of the conflict. The older generation of people can not adapt to the change in families. For example, people in Lenore†s time were not so busy with † Car pools, tennis games, and trips that we†re really not crucial to any part of your life style.† This generation of families is on a lot more hectic schedule. Lenore and many other people from her generation, have a hard time adapting to the fast pace life many families endure. Lenore must understand and accept that Caroline†s parenting style suits the lifestyle of the family. Lenore†s parenting style may have worked in the fifties, but it will not work in the nineties. Until Lenore accepts this fact, there will always be a conflict between them. The event that triggers the conflict, is when Caroline†s daughter runs right past Lenore and does not say hello. Lenore interprets that the kid is â€Å"spoiled†, and that Caroline has failed at raising her children correctly. This is the event that brought the conflict into mutual awareness. Since Lenore is Caroline†s mother, she unarguably believes she knows what is best for Caroline†s family. This first event lead†s into a destructive spiral of more of Lenore†s problems with Caroline and her family. One of the other problems in the past that upsets her, is that she wants to feel a part of their lives. It seems that if Lenore is not the center of attention, then there must be something wrong. Caroline believes that there is nothing wrong with her family. Lenore is overreacting and she should just let her be her own person. However, Lenore feels that there is a crisis in the family. She gets even more upset and angry, when Caroline refuses to agree with her that there is a problem in the family. Because Caroline will not agree with Lenore, it adds fuel to the fire. Caroline will listen to her mother because it is her mother, but that does not mean she will agree or change her tactics. Caroline expresses the struggle in a rational state of mind. She does not ignore her mother; instead, she communicates the message she understands her mother has a problem. The mother expresses the struggle in an over-reacting and unrational state. It is overwhelming to her that her daughter will not conform to what she says. She interprets this as being a sign of disrespect. In order to understand what the incompatible goals are, we must understand what the relational goals of each party are. First of all, Lenore wants her grandchildren to † kiss and hug her every time they see her.† She also wants her daughter to show her much more respect. On the other hand, Caroline wants her mother to realize that her grandchildren still love and respect her, even though they do not kiss and hug her every time they see her. Since Caroline wants one thing and Lenore wants another, this leads into incompatible goals. Both Caroline and Lenore want different things and this causes a struggle over goals. The reason why there is a struggle over goals is because time is a scarce resource. The case study would imply that Caroline†s daughter lives a busy life. She has restraints on her time to play with her friends. When she is not playing tennis or going to school, she wants to spend her time with her friends. This is a normal response for children her age. The grandmother does not understand the time restraints on Tara. The granddaughter would rather spend some time with her friends and have fun, then sit around and listen to outdated theories of Dr. Spock. If both Lenore and Caroline were to engage over what goals are important to them, there would be less of a problem. The situation does not have to be Grandma versus the family. This particular case study lacks goal clarity. Lenore only discovers her goals during the course of the conflict. She only began to engage in conflict, when Tara ran past her and ignored her. Before this incident, she did not have a plan on how to become a bigger influence in the family. If Lenore really wanted to improve the relationship with the family, she would not have been so individualistic. She could have taken account for the family†s needs as well as hers. Lenore could have mentioned that she thought her knowledge on raising families could benefit Caroline and would also help Lenore feel a part of the family. Throughout the conflict, Caroline was defending herself and her family. Therefore, she used a lot of self-oriented tactics. She became very defensive when Lenore said that she was not interested in their advice or in their decisions. She was forced to defend herself and her family. By being defensive, it limited her to only being able to respond back. She was unable to make clear exactly what she wanted from her mother. Although the prospective goal was not mentioned, it was obvious that Lenore was upset with the behavior of Tara and Caroline. Lenore stated that her husband and her â€Å"feel like their a non-person in your life and your kids life.† Lenore†s first goal would be an example of a relational goal. Lenore wanted her grandchildren and her own daughter to treat her with respect. The conflict was about who Lenore and Caroline are to each other. If Lenore is Caroline†s mother, she should treat her like a mother. However, Caroline feels Lenore should stop telling her what is best for her and her family. This is also an example of a relational goal. Since Caroline and Lenore have opposing views on their relationship, a conflict developed. The transactive goals that developed in this conflict happened while the conflict was taking place. Caroline was not aware of how her mother felt about their relationship. Even though this conflict took place, Caroline still does not know how the mother feels about the relationship. In the beginning stages of the conflict, Caroline†s goal was to explain why her daughter did not say hello. That was a relational goal. After Caroline realized that her mother was upset about how Caroline is raising her children, the goal drastically changed from being a relational goal to an identity goal. Who is Caroline to her mother? When Caroline said,† Just because you†re my mother does not mean that we have to think exactly the same,† it showed Caroline was trying to clarify their relationship. During the conflict, Caroline was trying to save face. In order to do so, she had to stick up to her mother. Her mother ,however, wanted to still have control of Caroline and the way she raised her family. When a valid point was made, her mother would find a way to change it around. For example, when Caroline said, â€Å"You brought me up to understand that I am my own person,† her mother responded by saying, † I hope I threw in some training sessions on respecting other people†s authority.† Lenore was accusing Caroline of being a poor mother and having a poor daughter. Lenore could not accept that her daughter could make good decisions, without her assistance. Since it is not known what exactly the retrospective goal is, one must assume that Caroline realized she should have handled the conflict differently. If the goals in the beginning were clarified, there would not have been such a dispute. Neither party specialized in any type of goal. By the end of the conflict, both parties still did not know what the other party wanted. The power issue between Lenore and Caroline is not discussed. Lenore, who has less power then Caroline, is trying to take away Caroline†s power. Lenore uses an either/or approach. Caroline is trying to move Lenore against her will. What this means is she is trying to force Lenore to do what she says. If Lenore says that Caroline is not raising her family correctly, she better change something. Caroline and Lenore are in a conflict over who should have power in the relationship. The mother believes that she knows best on how to raise children and Caroline should listen to her. French and Raven would describe this source of power as expertise. Since Lenore is the mother of Caroline, she believes she has the wisdom, knowledge, and expertise on how a family should operate. Caroline refuses to accept her mother†s opinion and that leads into a struggle over power. When Caroline was younger, her mother was able to punish (coercion) her when she did not like her behavior. Now that she is older her mother is unable to do that and it causes Lenore to be less powerful. Her mother can only verbally attack Caroline, and that is exactly what she does. A currency that Caroline did not realize she had was her interpersonal linkage. She serves as the bridge between Lenore and Tara. Lenore would not know how Tara felt if it was not for Caroline. If Caroline choose not to tell Tara how Lenore felt, there is nothing Lenore could do about it. This would make Lenore even have less power. Lenore and Caroline have a power imbalance. Lenore†s goal is to strive for higher power. She even mentions if she was the mother, the children would not be acting this way. Lenore communicates to Caroline in what is called competitive symmetry. This means that she uses a repeated pattern of one-ups. An example of this would be when Lenore said, â€Å"This your mother talking.† Lenore attempted to have Caroline be submissive and to agree with her by communicating with one-downs. Instead, Caroline attempted to communicate in what is called a complementary pattern. She would say, † Your are twisting this all around to make me see your point of view. So what if we disagree with minor things.† She was using a one-up pattern at first by saying how she truly felt, but she then use a one-down pattern when she explained her reasoning and she hoped her mother would agree. The type of style that Lenore uses is called competitive. She is highly concerned for her own needs and she really does not have a high concern for others. For example she says, â€Å"We just have begun to realize that we are going to start looking out for our own needs-alone.† This statement is implying that her needs must be meet first and foremost. What makes this case interesting, is that Lenore also uses an avoidance technique throughout the argument. When Lenore said, â€Å"Nonsense! I†ve never ever told you what to do or when to do it.† This remark indicates that Lenore decided that she would avoid continuing in the argument. She is using what is called a nonconsensual avoidance. She is ignoring everything that Caroline has to say. Caroline uses a collaborative style when she communicates with her mother. She has a high concern for her needs, but she also has a high concern for her mother†s needs. The problem is her mother and her can not clarify what they want. So it makes it impossible for Caroline to find an integrative solution that will satisfy them both. What results from this is a symmetrical â€Å"attack-attack† patterns, were they are trying to one-up each other. Caroline, Lenore, and Tara are involved in what is known as a toxic triangle. Tara and Lenore are at the top corners, while the grandmother is at the bottom corner. The results from a toxic triangle can be devastating to the relationship. If the grandmother would accept Tara withdrawing from the triangle, it would give Lenore and Caroline time to discuss their current relationship. The focus would not be about Tara, but instead them. This one to one communication could result in the two collaborating. All and all, both parties need to realize in order to accomplish their goals, they need to know exactly what their goals are. Lenore uses the avoidance and competitive style, while Caroline uses the competitive and collaboration style. They will only further damage the relationship if they keep competing with each other over who has power.

A Mythical Roadmap of the Movie Cars Essay Example for Free

A Mythical Roadmap of the Movie Cars Essay ? The first stage of separation is the call to adventure. Followed by the refusal of the call and the crossing of a threshold. Call to Adventure: In most situations, this call becomes the subject of the story or the plot of the movie. For Lightning, he thinks his call to adventure comes over the Public Announcement System when the tie-breaking race in California is announced. While this may be the obvious choice, but I don’t think that it is. We need to look at Lightning as the potential hero and observes how he grows over the course of the journey. He doesn’t grow in skill as a driver. He ran his first race at the beginning of the movie a lot better than the race at the end. The call to adventure is not always the destination, but the road leading to the destination. The adventure is in the hero’s growth. The growth that Lightning experiences is in his ability to have and appreciate friends. As cheesy as it sounds, the call to adventure for this movie is the call to find friendship. Refusal of the Call: The refusal of the call happened during the first race when Lightning refused the help and friendship around him. Let’s admit it, Lightning was a jerk. He alienated the people who tried to help him. Three different crew chiefs quit on him during the one season he’s been racing. His arrogance at the end of the first race was so bad his entire crew quit on him. Another example of Lightnings Refusal was his initial refusal to pave the road he destroyed in Radiator Springs. It was through his paving the road that he learned the lessons of the journey. Crossing the Threshold: The symbolism of the thresholds in the movie are found in the highways that Mack and Lightning re traveling. The â€Å"Mother Road† on Route 66 is significantly more important as it is on the Mother Road that we meet the Threshold Guardian, embodied by the Sheriff. As Lightning is frantically trying to find the interstate and Mack, he speeds pas a sleepy Sheriff’s speed trap. The local sheriff begins to follow him with sirens going. Instead of stopping, Lightening goes through a chain of events throug h the forgotten town of Radiator Spring destroying the main road and other property and landing himself in jail, or the impound. This leads to the initiation phase, which can be summarized by the road of trials, the meeting with the goddess, and apotheosis. Road of Trials: The neat part of the Road of Trials step in Cars is that they are somewhat associated with an actual road, in this case, Route 66 or the Mother Road. As Lightning began to face his trails during the movie, he began by failing them. Lighting’s failure in his encounter with the threshold guardian, the Sheriff, resulted in the destruction of the road. When Doc challenged Lightning to a race, Lightning again failed due to his arrogance and lack of experience racing on dirt. The turning point on his road of trials came in the pasture where he and Mater, the local tow truck, were tipping tractors. Lightning successfully tipped all of the tractors by revving his engine. He was also successful in escaping from Frank the Combine. There, Lightning’s luck changed and he was able to fix the road, learn to race on dirt and redeem himself from his earlier failures. The Meeting with the Goddess: I had a couple of options in picking the goddess who Lightning would meet. Since Lightning is a male, I began looking at the female characters. Had the hero been a woman, I would have included the male characters in my search. One important part of identifying the Gods and Goddesses is to not get hung up on their gender but on how the character fills the role. I first went to Sally Carrera, a 2002 Porsche Carrera, as a possibility for the goddess, but I needed to remember not to confuse the romantic interest with the goddess. The goddess that Lightning has to meet needs to be associated with a trial or test that he had to pass in order to continue on his journey. The character that I identified as the goddess, was not a main character, she didn’t even have any speaking lines. The goddess was Bessie. Bessie is the name given to the road paving machine that Lightning had to drag at a snails pace to fix the road. I chose Bessie because she was the symbolic and literal obstacle that was keeping Lightning in town. To leave town, Bessie would have to be on the other end of the road with smooth pavement behind her. Lightning challenged Bessie’s role as his captor when he tried to speed up the process of fixing the road by quickly laying down the asphalt that he later had to scrape up. When Lightning was put in his place, humbled, and respectful of Bessie’s role as the goddess, he could begin to accomplish the task before him. Apotheosis: The step of apotheosis or becoming the father or god began when Lightning discovered that Doc was a retired race car. Discovering Doc’s Piston Cups and watching Doc race helped Lightning to realize that he could learn something from Doc and he quickly regretted not listening to the advice Doc previously offered. The true point of apotheosis comes during the final race when Lighting takes things learned from his time in Radiator Springs and used it to position himself for the win. This includes driving backwards using rear view mirrors and driving on the dirt infield during a spin-out that helped him take the lead. Even though he did not win the race, or the cup, as Doc had, it was Lightning’s to give up. He became the race car that Doc would be proud to know. The third and final stage of Lightning’s journey is the return, characterized by a refusal to return, the crossing of another threshold, the mastery of two worlds, and the freedom to live. The next three step follow each other in very rapid succession. The refusal came when Mack and the rest of the media came to bring Lightning back to the â€Å"real† world. Lightning didn’t want to go. He had fallen for the temptress, Sally, and was ready to abandon his journey. Luckily for him, Sally told him it was okay to go and he left, returning to the world he left behind. The magic flight out of the fantastical world in this story had been combined with the crossing of the return threshold. Mack the truck carries Lightning out of Radiator Springs and onto California. The events surrounding this is discussed a little more when we talk about crossing the return threshold. During Lightning’s stay in Radiator Springs, he became more attached to the people there. It is easy to imagine that he would give up the California race if that meant he could stay with Sally and the residents of the town. The sweet ambrosia of friendship he tasted there was more powerful that the desire to have the Piston Cup. As demonstrated in the movie, there were three aspects to this rescue from without. First is how the media was notified by Doc of Lightning’s location. Second, is Mack with the media entourage barreling into town to take Lightning away. And third, Harv the agent reminds Lighting about the Race, Dinoco, and his rival Chick Hicks. Doc, Mack, Harv, and the media each helped to rescue Lightning. Reluctantly, he allows himself to be rescued and backs into Mack’s trailer for the magic flight to California. The Crossing of the Return Threshold: In the step of crossing the return threshold, we see the return of the Sheriff in his role as the threshold guardian. He and Sally stopped Lightning from leaving by siphoning his gas tank on his first night in the impound. Later, the Sheriff almost had to go after him before Sally and Lightning went on their ride to the Wheel Well. After Lightning finishes paving the road, and thus completing his road of trials, the Sheriff changes his demeanor and is ready to give Lightning a police escort to help Lightning get to the race on time. In the Sheriff’s role as the threshold guardian, he has released Lightning from â€Å"captivity† and it is now Lightning’s â€Å"refusal to return† that is keeping him there. Lightning crosses the return threshold as he takes his magical flight in Mack’s trailer. One part of crossing the return threshold is that the fantastical world, or the world forgotten, becomes forgotten again. Lightning had become a catalyst of life and energy culminating with everyone in Radiator Springs cruising under the neon lights. When Lightning had left town, Doc finally got what he originally wanted. After a tongue lashing from Sally, Doc quietly sat there as everyone left him alone. He sat there thinking about what he had done as the neon lights turned off, one by one. The world forgotten returned to its anonymity as Doc sat on the darkened road, under the traffic light’s flashing yellow signal. Perhaps the saddest moment in the movie. Master of the Two Worlds: The second to last step in the journey is when the hero becomes the master of the two worlds. This is done by finding the ultimate boon and sharing it with those around him. Since the Ultimate boon in the gift of friendship, it is shared in two situations. First, Lightning shares his friendship to the residents of Radiator Springs when he becomes the customer of all of their stores. They share their friendship back when they show up to be his pit crew. Most notably is Doc acting as the crew chief. Lightning did not show his friendship to Doc in the same manner as he did to the others until he helped King across the finish line. Another large sharing of friendship is where he arranges for Mater to take a helicopter ride over Radiator Springs. Freedom to Live: The Freedom to live is shown primarily in the epilogue after the race. Lightning has merged his two worlds together and can now freely live in the racing world but still be with his friends, especially Sally. Lightning literally puts Radiator Springs back on the map when he moves his racing headquarters to the small town. Also, Lightning becomes a new man, or car, as shown by his new paint job, inspired by the classic 1957 Chevy. In many ways, I have found this journey to be similar to that of Gilgamesh. Gilgamesh begins his journey at home as the restless king. He soon meets his helper Enkidu and the two of them go off on their adventure to the forest to defeat Humbaba. Enkidu dies. This prompts the grief stricken Gilgamesh to cross the Threshold of Adventure to seek the answer to immortality. While in the underworld/other world Gilgamesh passes many tests before he meets Utnapishtim and his wife who help him find the magical flower of everlasting life. But Gilgamesh loses the magic plant in his Peak Experience to the trickster snake who steals immortality for itself. So Gilgamesh returns home with the boon, the understanding that immortality is reserved for the gods and that he is human. He will experience death and he realizes that he must live his life and enjoy it. So he writes down his tale to spread the word to his people. As a result, Gilgamesh’s journey comes full circle just as Lightning McQueen’s had in the movie. For this reason, I have concluded that all heroes must use the phases of the journey mentioned in this paper. Though the sequence of the steps may change, they are almost always taken. A Mythical Roadmap of the Movie Cars. (2018, Nov 05).

Putting the Puzzle Together Term Paper Example | Topics and Well Written Essays - 750 words

Putting the Puzzle Together - Term Paper Example The secretary writes the minutes and keeps all the records for the group. The records are useful for future reference and assessing the group’s progress. Most important, the secretary distributes resources to group members that are relevant to the project area. The spokesperson is charged with making presentations that comprise of progress reports as well as the final report of the group’s project (Carleton College, 2013). A monitor evaluator is a knowledgeable person who is charged with double-checking work done for accuracy. Moreover, he/she makes recommendations on the way forward. The resource investigator gathers information and all relevant resources for the project at hand. He/she has to identify current and reliable information that comprises of scholarly journals, the latest book editions and credible web sources. The specialist is an expert on the group’s project area. He/she is also essential in gathering information and critiquing the group’s p rogress (Skills You Need, 2013). A group member can fulfill more than one role in the group. For instance every member should be proactive in searching for relevant information. It should not be the sole responsibility of the resource investigator. This aspect of research is a valuable learning opportunity for all members. All the information gathered can be forwarded to the resource investigator. ... Leaders should be endorsed by the majority of group leaders, and all group members should support their leader. All roles are essential and it is difficult to rank them in order of importance. However it is important for a group to have good leadership. The group’s progress and punctuality in meeting deadlines is dependent on leadership. In essence good leadership is reflected on the quality of work done by the group. Poor leadership and coordination by a leader is likely to lead to a group’s downfall. The input by each member is also essential and all members should be committed towards realizing the set objectives. Aside bad leadership, individual members can also contribute to the group’s downfall. The need for individual members to cooperate cannot be overemphasized. A student fulfills several roles in groups. In each student group, it is essential to have a leader, monitor evaluator /advice seeker, secretary/summarizer, and resource investigator/observer. Th e leader sets the pace for work and guides the group until the project is complete. He/she also oversees the individual contribution of members. The leader motivates members and ensures that everyone is on the right track. A monitor evaluator asks questions and seeks guidance from the instructor. This is after the group encounters some difficulty that cannot be resolved by members. This member familiarizes the members with solutions and any emerging information. The secretary compiles a report of the work completed by the group at each stage. Extensive research for the project should be conducted by the resource investigator/observer. He/she is also charged with availing all resources for the project and ensuring that all borrowed material such as books is returned (APH, 2007).

The more advances that are made in Medicine, the more things stay the Scholarship Essay

The more advances that are made in Medicine, the more things stay the same. Discuss - Scholarship Essay Example The likely development of resistance or tolerance compromises the successful application of therapeutic from the first day of usage. This applies to agents in the treatment of fugal, bacterial, viral, and parasitic infections in addition to the treatment of chronic ailments including diabetes and cancer among many more. Furthermore, it is true to diseases caused by living things among them animals, human beings, plants, insects, and fish. Fifty years after the discovery of infectious agents, the discovery and application of antibiotics provided an immediate solution to one of the main diseases that wiped communities (Correll, 2001, p. 1708). They took a major step in revolutionizing medicine in various perspectives. Doctors saved millions of lives since then to date. The discovery of antibiotics became a turning point in the history of humanity. Sadly, continued use of antibiotics resulted into the development of resistance resulting in the appearance of strains resistant to drugs. Experts in the medical profession now send a warning that the world would easily return to the ear before the discovery of antibiotics. Reports from the World Health Organization show that at present, there are more than twenty thousand genes with the capacity to resistant treatment. Scholars refer to these genes as the r genes. The more than twenty thousand genes are in more than four hundred different types. Health experts have the capac ity to predict the genome impacts (Deutsch, 2007, p. 121). The good side of it is that there are few of such functional resistance within pathogens. Over the past sixty years academicians have delved into writing literature that describes the biochemistry and genetics of origins, various ways of antibiotic resistance, and evolution. Form of action, antibiotic discovery, as well as perspectives of resistance continue to produce productive topics for research in the

HRM Essay Example | Topics and Well Written Essays - 2000 words - 10

HRM - Essay Example Steve Jobs once said about the importance of human resource that, â€Å"There is no strong link between innovation and spending on R&D. When IBM was spending at least a 100 times more on R&D, the same time when Apple came up with Big Mac and outclassed its competitors. It is not about the money and it is not about the how many R&D dollars you are spending but is about the people you have, how they are led and how much you are able to get out of them† (Cardy & Leonard, 2011, p. 22-23). Due to the increasing competitive pressures in the business world, businesses now understand the value and importance of their human assets or resources because when other resources that appear on the balance sheet of the company, make things â€Å"possible†, human resource of any organisation make things â€Å"happen† (Torrington, et al., 2007, pp. 96-98). Therefore, the fact is that today, when information technology and globalisation has made it possible for companies to imitate, product, pricing, promotion, distribution, manufacturing, supply chain, sales and other strategies employed by any organisation, a talented, skilled and motivated human resource appears to be providing a much need sustainable competitive advantage (Foot & Hook, 2008, p. 96). Recruitment and Selection First things first, the HR director of the medical institution needs to play close attention on the recruitment and selection process of the nurses because one cannot expect much from the employees if the organisation has failed to put the right people on the right jobs.

The Fall Of The Roman Empire Essay Example | Topics and Well Written Essays - 1500 words

The Fall Of The Roman Empire - Essay Example Much is known about the history of the early Greek, but nothing much is known about the early history of Rome prior to B.C.753. The culture that was built by the Romans is called classical and they could make a vast empire in Rome. The mythological history of Rome states that it was built by Romulus and Remus, the twin wolfs. As the idiom, ‘Rome was not built in one day’, depicts the duration of building the Roman Empire. The hard work and organized enthusiasm of the Romans could make a great empire that reached far and across the world. As the building of the empire took many years it took years for the fall of the empire too. The Romans were not great thinkers as the Greek but were men of sound commonsense and mighty action. The Romans were fine soldiers and were organized well and this enabled them to build a mighty Roman empire. They were the people who had exceptional skill in administrative levels and statesmanship which enabled them to rule many countries far and across Rome. The generals and statesmen like Julius Caesar and Augustus could extend the boundaries of the empire to other side of the world. Their capacity to rule the different nations of language and creed was one of the successes of their culture and civilization. Due to the expansion of the Empire it was divided into two- the Western Roman Empire and the Eastern Roman empire. The Roman Empire lasted for five centuries. The fall of Roman Empire happened in 476 A.D. Even after the fall of Roman Empire that happened in the Western side the Eastern Roman Empire (Byzantine Empire) continued for 1000 more years. The final fall of the empire took place when Constantinople, which was the capital of the Eastern Roman Empire, was conquered by the Ottoman Turks in the year A.D. 1453. The fall of the Roman Empire was a gradual process. Many reasons are associated with the fall of this great Empire. The reasons for the fall of Roman Empire: The long history of the Roman Empire tells the ups and downs of the empire. As it took many years to build the nation it took rather same years to the destruction of the nation. There are so many major and minor reasons that caused the decline of the vast empire. The major reasons for the fall of the Roman Empire are given below. Weak rulers: Among the five centuries of Roman rule 200 years witnessed the golden rule of the emperors whereas the remaining 300 years the empire was on the death bed. As the empire was wide great rulers had to be there, but the number of the great rulers were less in Rome. This resulted in loose maintaining of peace in the country. Of course Rome was ruled by the mighty leaders like Augustus, Julius Caesar, Diocletian, Theodosius the Great, and Marcus Aurelius. But these generals were few in number and for every great ruler there were dozens of weak rulers. In the history of five centuries in about 84 emperors ruled Rome and among them only a few are counted to be good and efficient. In A.D. 476 Odoacer, the leader of the German barbarians put an end to the flickering fame of the Roman Empire by expelling the last Roman emperor, Romulus Augustus. As the leaders were weak the barbarians from all sides of the empire attacked Rome. The Geographical barriers of the Rome had to surrender before the constant attacks of the barbarians. Rome had to defend from the rivers Rhine ( 820) miles and Danude (1,771 miles). As Thorpe observes, â€Å"from 180 A.D., the West depended upon mercenaries to defend its boundaries and relied more on arms than fortifications (no one thought that Rome would not endure forever)† (Thorpe 45). The Roman Empire never came out from it and this lead to the final downfall of the empire. Internal war and problems: It may be

Places of Worship Essay Example | Topics and Well Written Essays - 1000 words

Places of Worship - Essay Example Christians have worship place known as church in which the Christians come and obey their lord. Church is the scared place for the Christians where Christians come and pray in order to get internal satisfaction and inspiration. Churches are built in the shape of a Cross on which Christians believe that Jesus Christ was given punishments and then he died. There are different parts of a church for example the aisle and stairs are designed to give the shape of the stairs towards the heavens. The heavens are given the shape of the junction. Churches are present in every corner of the world. There is a need to inculcate the importance of churches because of the fact that Christianity is the fastest growing religion in the world. Cathedrals are some important types of churches. The role of pastors or bishops is really interesting and of colossal importance in church. The bishop is the one who leads theprayers, conducts all theceremonies and prayers in a church. No official activity can take place without the presence of the pastor or bishop. Many Christians visit the churches often in their routine; some of them visit the churches on Sunday because there arespecial prayers on Sundays. The marriage ceremonies of the Christians also take place in churches because Christians think that if they consummate their marriages in churches, it will bringpeace, pleasure and harmony in their lives. The Masjids Worship place for the Muslims is known as Mosque or Masjid. Muslims are supposed to come in the mosque five times a day for prayers. The prayer timings are set according to the movement of sun. There are three prayers in the day timings and two prayers after that among which, one is on the sunset and the other one is at night known as â€Å"Isha Prayer†. ... During the player, the Muslims stand from shoulder to shoulder in order to inculcate and depict the unity among them. The worship place is packed with people on Friday prayers. Friday prayers are specially obligated on Muslims and during the Friday prayers, all kinds of business activities are forbidden. Worship place of Muslims known as masjid has also a separate place for ablution in which the Muslims clean themselves from water by washing their hands, face, mouth, toes and hair because purification is the first and foremost pre-requisite of the prayer of the Muslims. Muslims are also directed to stand and face one direction known as â€Å"Kaabah†. The Kaabah is the place situated in Saudi Arabia and Muslims are supposed to face its direction in order to give a depiction of unity and oneness. Eid prayer is also one of the most important prayers in the Muslims worship place. Eid days are scheduled two time in a year in which Muslims from all over the world celebrate these eve nts with great enthusiasm and zeal. The masjid is also situated in many main places of the Muslims communities. The masjid is a sacred place for the Muslims and even non also come from different places to see the historical mosques around the world for example Turkey has some of the best and historical mosques where many people come and visit to see the glimpse of the historical places. The Mandirs The sacred worshipping place for the Hindus is known as Tempe or â€Å"Mandir† which is a word of Sanskrit language and it means â€Å"gladdening†. Like other worshipping places, there is always a need for the leading personality to be present in the worship place to complete the official prayers and

Statistical Analysis of Research Results Paper Example | Topics and Well Written Essays - 1500 words

Statistical Analysis of Results - Research Paper Example 239 5 56 29 570 8 97 50 241 2 58 29 580 11 108 56 242 3 61 31 590 13 121 63 243 5 66 34 600 9 130 67 245 2 68 34 610 8 138 71 246 7 75 39 620 10 148 76 247 6 81 42 630 6 154 78 248 4 85 43 640 7 161 82 250 7 92 47 650 12 173 89 251 3 95 48 660 9 182 93 252 6 101 51 670 2 184 92 253 8 109 56 680 1 185 92 255 9 118 61 690 5 190 96 256 6 124 63 710 4 194 98 257 9 133 68 720 1 195 97 258 7 140 71 730 1 196 98 259 6 146 74 760 1 197 98 261 5 151 76 770 1 198 99 262 4 155 78 780 2 200 100 263 5 160 80 790 1 201 100 264 2 162 81 265 7 169 85 266 8 177 90 267 6 183 92 269 2 185 92 270 12 197 100 271 2 199 99 300 2 201 100 Data from Table 1 shows that 51% of the students scored below the Grade 11 Math Score of 252 indicating that half of the populations may be having difficulty with the subject. However we see from Table 2 that the median SAT Math Score of the students is 570. Since SAT scores range from 200-800, a score of 570 for Math may be considered as above average and meets the minimum requirement of some major public universities in the country. With this result, it is of further interest to see consider some factors which have effect on SAT scores. The dataset contains 7 variables namely: Student Identifier Number, GPA, Track Rank, Grade 8 Science Assessment Score, Grade 8 Language Assessment Score, Grade 11 Math Assessment Score and Grade 11 SAT Score for Math. It is of interest to determine the how these variables affect each other. Pearson's correlation, often denoted as r, can be used to compute for the degree of relationship two variables have with each other. The closer the value is to 1, the more associated the two variables are. Values for the Pearson's correlation coefficient may be either...However we see from Table 2 that the median SAT Math Score of the students is 570. Since SAT scores range from 200-800, a score of 570 for Math may be considered as above average and meets the minimum requirement of some major public universities in the country. With this result, it is of further interest to see consider some factors which have effect on SAT scores. The dataset contains 7 variables namely: Student Identifier Number, GPA, Track Rank, Grade 8 Science Assessment Score, Grade 8 Language Assessment Score, Grade 11 Math Assessment Score and Grade 11 SAT Score for Math. It is of interest to determine the how these variables affect each other. Pearson's correlation, often denoted as r, can be used to compute for the degree of relationship two variables have with each other. The closer the value is to 1, the more associated the two variables are. Values for the Pearson's correlation coefficient may be either positive or negative. A negative value for Pearson's correlation indicates that as the value of one variable goes up, the value for its associated variables goes down or vice versa. A positive value for Pearson's correlation indicates that the values for both variables increase and decrease together. It is computed as follows: Ho

A Research and Analysis of Returns on the Viability For the Hobbits Assignment

A Research and Analysis of Returns on the Viability For the Hobbits Choice Restaurant - Assignment Example Survey Questions 1. Do you eat at this type of restaurant at least once every two weeks? 2. How many total dollars do you spend per month in restaurants (for your meals only)? 3. How likely would it be for you to patronize this restaurant (new upscale restaurant)? 4. What would you expect an average evening meal entree item alone to be priced? 5. Including children under 18 living with you, what is your family size? 6. To which type of radio programming do you most often listen? 7. Would you describe yourself as a viewer of TV local news? 8. Which newscast do you watch most frequently? 9. Do you read the newspaper? 10. Which section of the local newspaper would you say you read most frequently? 11. Do you subscribe to City Magazine? 12. Prefer Waterfront View 13. Prefer Drive Less than 30 Minutes 14. Prefer Formal Waitstaff Wearing Tuxedos 15. Prefer Unusual Desserts 16. Prefer Large Variety of Entrees 17. Prefer Unusual Entrees 18. Prefer Simple Decor 19. Prefer Elegant Decor 20. Prefer String Quartet 21. Prefer Jazz Combo 22. Year Born 23. What is your highest level of education? 24. What is your marital status? 25. Including children under 18 living with you, what is your family size? 26. Please check the letter that includes the Zip Code in which you live (coded by letter). 27. Which of the following categories best describes your before tax household income? 28. What is your gender? 29. Probable Patron of Hobbit's Choice? 30. Recoded income to $1,000s using midpoints of questionnaire ranges 31. State age

The Interview Process Essay Example for Free

The Interview Process Essay The Interview Process The purpose of this essay is to explain the assessment interview process. This essay will feature an imaginary interview involving the client and helping process. The significance of the interview process initiates effective case management and entails direction of the clients goals (Kyser, 2014). Alyssa is a teenage adolescent girl that was brought into the Juvenile Detention Center by the police. The case manager asks Alyssa to, please fill out the form in her office, so that she can assist Alyssa. She identifies that she likes to fight other teenagers on the intake form. However, Alyssa does not discuss the current problem or issues that she is having. This interview goes from being structural to unstructured (Woodside McClam, 2013). The Beginning of the Interview Process The case manager using fact oriented questions are necessary. However, there may be challenges that the case manager has to experience to get Alyssa to open up. Important point the start of the interview helps to establish roles between the client and helper. For example, Alyssa could have been beaten up by the police that is why she does not want to talk. The technique that is used by the case manager in getting Alyssa to open up. Is she gives the client some time to collect her thoughts and re-approaches her. The Middle and End of the Interview Process The middle of the interview helps to give clarification of Alyssa’s eligibility for services. For example, the case manager identifies Alyssa’s strengths. She asks her what sport are you good at playing? Alyssa smiles and says she loves basketball, focusing on the client’s strengths helps her to open up more. In the closing of an interview summarizing important factors, for example, the problems Alyssa is experiencing, and the services that the agency provides are compatible. The case manager issues her a homework  assignment. For example, Alyssa is identifying strengths on the homework assignment (Woodside McClam, 2013). Discussing Confidentiality Alyssa is showing concern about who will view her record. The case manager explains that she knows privacy is important to Alyssa. The supervisor, consultant, and other staff who are working directly with Alyssa cannot view her record without her signed consent. In explaining to the client there are exceptions in cases of emergency where information may be shared without her consent. For example, suicide, homicide or other life-threatening situations (Woodside McClam, 2013). Strengths Based Approach Maintaining a plan for Alyssa is focusing on her strengths. This approach will keep her out of trouble and off the streets. For example, social support a referral to (PAL) Police Athletic League will help Alyssa get into basketball. The possibility of her getting on a team is positive. Another resource that will be helpful for Alyssa is that she receives wrap around services, which is team collaboration (Woodside McClam, 2013). Active Listening, Questioning and Paraphrasing Throughout the interview, active listening skills from the Probation Officer is necessary to understand and identify the source of Alyssas problems. Questioning skills, for example, not talking in big words. For example, â€Å"Do your parents have legal custody of you?† Alyssa the client may not understand this question. Paraphrasing this question Do you live with your parents or family member?† Is more understandable for Alyssa to give a response (Woodside McClam, 2013). Responding Skills, Minimal Responses including Reflection Clarification Responding skills are important in the intake interview Alyssa identifies she likes to fight other teens. The Probation Officer recognizes the body tone Alyssa is giving throughout the interview. Alyssa is giving minimal answers to the questions nodding her head but she is still participating in the interview. In the reflection of Alyssa and the interviewer, Alyssa is asked a question What makes you want to fight other teens? The case manager observes Alyssa throwing up her hands in the interview. The case manager uses reflection and says, Alyssa  this must be difficult for you did someone upset you. â€Å"Alyssa you must be wondering what to do?† In this case summary recording is applicable to this scenario. Summary recording is an organized presentation of the facts from other types of reports (Woodside McClam, 2013). In summary, this essay features a discussion on confidentiality with the helper and client. Also, a strengths-based approach was used to support the client Alyssa. The case manager uses active listening skills and questioning skills. This article also features the responding skills, and minimal responses, paraphrasing, reflection, clarification, and summarizing. The significance of the interview process initiates effective case management and entails direction of the clients goals in the development of an action plan (Kyser, 2014). References McClam — T., Woodside — M. (2012). The helping process: Assessment to termination. Belmont, CA: Brooks/Cole. Retrieved from: https://ecampus.phoenix.edu/content/eBookLibrary2/content/TOC.aspx?assetdataid=16dadd99-b53a-4b19-a45f-7ce6f70028eeassetmetaid=a02855d0-0de3-43da-8bc7-a71bd2b42307

The Inspiration And Reliability of The Bible Essay Example for Free

The Inspiration And Reliability of The Bible Essay The Bible is not an ordinary book in circulation. In fact, because of its ordinary features, the Bible has been in question and had been greatly criticized for many years. It was not only the atheists and the liberals who were the greatest of its critics but the list also includes the religious non-Christian community. It is not however the responsibility of the Christian community to defend the Bible against its critics. This is because the Bible itself can prove its integrity and reliability. It is for this reason that the Bible is held extraordinary, inspired and reliable book. The Christians’ responsibility is to believe.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In this paper, this writer aims to provide several but essential points that will prove the integrity of the Bible. This writer also explored several writings by respected and reliable theologians, archeologists and writers who worked on finding the answers to the questions and criticisms which aimed to disprove the truth of the Bible’s reliability. TEXTUAL QUESTIONS ON THE BIBLE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Critics have been consistently claiming that there is a great possibility that the Bible passages have been copied and transmitted from generation to generation (C. Blomberg). Critics therefore point to the question whether the Bible has been accurately translated and transmitted. Craig Blomberg referred to this as the Bible’s textual question. The textual questions include the occurrence of textual variations and the claims that the Bible has lost some truths.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are several evidences available to us that prove these claims wrong. First, there are evidences that the Bible can be reconstructed from the original texts. Rabbi Glenn Harris, in his article entitled, Why the Bible is the Word of God: Can I Trust the Bible?† made a good comparison of Homer’s â€Å"Iliad† and the Bible’s New Testament in order to stress the textual integrity of the Bible. Of the 20,000 lines content of the New Testament, only 40 lines are said to be in question and that is about just a half percent. As with Iliad, which is said to be the second ancient Greek/Latin literature having the most number of manuscript testimony, have 764 lines in question out of its 15,600 lines. IN comparison, the lines in question account for five percent. It is still to be noted that the textual criticisms of the New Testament will sum up to a matter of missing letters and misspellings that are too insignificant to alter the essence of the texts involved. Another point of comparison is on the number of manuscript evidences relative to the two ancient writings. Relative to the New Testament, there are more than 24,000 manuscript copies existing to date, 10,000 of which were in Latin versions and the rest were in other early versions. The Iliad had only 643 surviving manuscripts (F. Kenyon). HISTORICAL QUESTIONS OF THE BIBLE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Bible, especially the Old Testament, is full of stories- narratives that place the Bible in question. However there are archeological evidences that prove these events, places and Bible characters to have been actually taken place and existed. Of the long list provided by archeologists and Bible scholars, Bryant Wood has provided some of them. King Solomon, for example, who was made famous for his great wealth have been proven to have actually existed. Archeological records have proven his wealth exactly as the Bible described. The land of Canaan was also in question as to its existence but writings on clay tablets recovered in Syria in 1970s in the Ebla archive proved it to be true. The Assyrian king â€Å"Sargon† mentioned by the prophet Isaiah was proven to have actually lived when the king’s palace was discovered in Khorsabah in Iraq. In the same discovery also the proved the occurrence of the capture of Ashdod by its records in the walls of the palace exactly as how Isaiah had recorded. Upon the discovery of the Hittite’s records and their capital at Bogazkoy in Turkey that proved the Bible’s records of their existence.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By dating the manuscripts, the Bible can prove itself historically reliable. A well-known archeologist said that â€Å"the average gap between an original composition and the earliest available copy is over 1,000 years for other works of manuscript† (N. Geisler). The New Testament autographs, according to Harris dated 40 to 100 A.D. while its earliest copy was printed about 125 A.D. The gap of 250-300 years between the said dates therefore corroborates with the average gap. AS with the Old Testament, the Dead Sea Scrolls discovered in 1947 must be sufficient enough to prove its integrity. Including a copy of Isaiah’s scroll, the Dead Sea Scrolls also revealed a 95 percent similarity to the said texts of our Modern Hebrew Bible. The remaining five percent of the text, according to Gleason Archer â€Å"accounts for the obvious slips of the pen and variations of spellings† (G. Archer, 1974). It is thus fair to conclude that â€Å"archeology has confirmed the substantial historicity of the Old Testament Tradition† (F. Albright). THEOLOGICAL QUESTIONS OF THE BIBLE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Bible is not merely a historical book that records the events relative to the foundation of Christianity. The Bible, more importantly, is a book that contains moral guidelines and ethical religious standards set for all mankind. Simple analysis will therefore answer the question why the Bible has been theologically criticized. Since the Bible by itself is authoritative, in the sense that there were not few rules and regulations contained therein, there are people who will be made morally guilty, and if not, uncomfortable. It is but a natural reaction of the concerned ones to object to the Biblical doctrines and by all means, to have it rendered as a myth. The Bible is therefore held in the situation where it has to prove itself true and reliable.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Having the Bible in an acid test, let us first look into the reliability of the prophecies contained therein. The Bible has so far fulfilled 2,000 of its 2,500 prophecies to date (H. Ross). It is true that it is the fulfillment of his prophecies that distinguishes a genuine prophet with that of a mere fortuneteller. The Bible has been proven to have the genuine prophets as by the fulfillment of their prophecies with 100 percent accuracy. Hugh Ross in his article entitled â€Å"Prophecy: Evidence for the Reliability of the Bible† presented thirteen independent prophecies and their fulfillment. This writer, for the purpose of discussion, would like to have five of the well-known prophecies and the fulfillments.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Prophet Daniel’s prophesied of the coming Messiah and the account of his death. After the restoration of Jerusalem in 458 B.C, Jesus Christ’s ministry began 483 years later, exactly as had been prophesied. His death, according to the prophecy, will occur before the destruction of the Jerusalem, which had actually happened in 70 A.D. The birth of the Messiah in Bethlehem is a historical fact which happened exactly how prophet Micah foretold. The Land of Edom, now part of Jordan, has been foretold by the prophet Jeremiah, to become a barren and uninhabited wasteland. Examining the area in our time, the prophet had it accurately described. The prophet Isaiah prophesied that Cyrus will destroy the mighty Babylon, including Egypt, and will make the Jews free without ransom. After 150 years, Cyrus was born, had conquered Babylon and won over Egypt after 30 years. The Jewish exile also occurred according to what the prophet predicted. Another prophecy that has been historically proven to have been fulfilled was the betrayal of Jesus by Judas Iscariot. As had been prophesied by Zechariah, Jesus was betrayed in exchanged for 30 pieces of silver, the sum of which were used to purchase a piece of land as place of burial for poor aliens. THE INSPIRATION OF THE BIBLE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The evidences and proofs of the Bible’s integrity and historical authenticity as have been explained and mentioned in the above sections. These evidences are enough to prove itself worth as infallible and divinely inspired. However, there are still doubts that the Bible is just a compilation of the writings of ordinary human beings who lived before and after the birth of Jesus Christ, the Messiah. This claim can be disputed by mere presentation of the obvious facts about the Bible. The authors of the forty authors of the different books of the Bible were persons of different socio-economic and educational backgrounds. Those authors came from the different continents of Africa, Asia and Europe and who wrote in different languages-Hebrew, Greek and Aramaic. The said authors were kings like Solomon, political and religious leaders like Paul, ordinary fishermen like Peter, physician like Luke and many others. The fact that their works were written in different styles and forms and were actually written with a thousand years time span, it is but hard to question how the views and events they have recorded came in harmony even if they have not personally met. If the Bible is not divinely inspired, it would be hard to imagine how the different books will come together in harmony, relative to its content. Here is one formidable foundation of establishing the reliability of the Bible:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jews preserved it as no other manuscript has ever been preserved. With their massora, they kept tabs on every letter, syllable, word and paragraph. They had special classes of men within their culture whose sole duty was to preserve and transmit these documents with practically perfect fidelity† (R. Bernard, 1949).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   J.C. Ryle, in his â€Å"The Inspiration of the Bible† has carefully explained few of the many reasons why one should have faith on the fact that the Bible has been divinely inspired. This writer adapted the five listed facts on the said article as follows:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The extraordinary depth, fullness and richness on the Bible’s contents- Ryle had specially mentioned the intangible spiritual things that were importantly discussed in the Bible. Since the Bible is not just a record book, it has special accounts of the soul, eternity, the Holy Spirit, the Heaven and the Hell, eternity and many more. These things are beyond man’s imagination and man’s capacity to explain and yet these things are true and existing. If the Bible has been man’s own ideas and feelings, it would have been a compilation of the things that he can comprehend. If the Bible is just a mere religious writing, then it should have included man’s own criticisms on the other religions that contradict to what it fosters as Christian doctrines. The Bible has also a complete account of the world’s beginning and end including its inhabitants and the other creatures and things in the universe. It has accounts of both good and bad conditions and the means of getting along with it. To sum it up, the Bible is complete in the sense that it has treated all the aspects of human existence and the things and events that affect the whole world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Bible has the extraordinary unity and harmony in its contents. This is despite the fact that the Bible has different authors in different walks of life, who lived in different periods and eras, who spoke different languages and written in different forms and styles. â€Å"They all write as if they were under one dictation† (C. Ryle).   In whatever way they have expressed the ideas, they all unified to one central thought: the relationship of man and God.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is extraordinary wisdom and majesty in the style of the Bible that makes it unique among all writings that existed and still existing. The Bible cannot be compared to other readings in any aspect because it stands on its own: unique and proven reliable and true. The Bible speaks of wisdom and not just mere knowledge. Without using internal evidences, that is, by using its own words, the Bible has been proven its unquestionable integrity. As Ryle said, â€Å"there are no weak points, and motes, and flaws, and blemishes.† If we are to look into the laws, the rules and regulations it had set forth for man, we can clearly draw the fact that the Bible speaks with authority. It has truth and the Bible is determined to foster the truth and to reveal what God wants of the human race. The Bible speaks without doubt and sort of uncertainty as to its stand and views on every little thing. The Bible has the element of accuracy and preciseness in its presentation of facts. With God as the central figure in the Old Testament and His Son, Jesus Christ in the New Testament, the Bible had established and made shine the Majesty of God. What the Bible teaches cannot be bought and acquired anywhere and with any other means other than reading the Bible and with faith in God.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Bible contains spiritual things that suit the need of mankind. Man is not a mere creature that can be compared to robots. Man is a moral creature, unique to other creatures for its feelings, reasoning ability, the spirit and his relationship with God. It is therefore vital for man to have his spiritual needs to be satisfied and that these cannot be given by even the writings of the most intelligent human being on earth. What I am trying to point out is that the Bible has the purpose of guiding man towards building and taking care of his personal relationship with God. The Bible distinguishes the food of the body from the food of the soul.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is also the extraordinary fact of the Bible’s effect on the nations where it was written, taught and read. As has been said earlier, the Bible does not only aim to educate and to inform. It has also the vital purpose of satisfying the spiritual needs of every human being that no other book can provide. The Bible is the only book that speaks accurately of the facts of the future, the present and the future of the world the human race. CONCLUSION   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By discussing the different questions and criticisms about the Bible, we were able to establish the fact of its integrity and reliability. By using external evidences like archeological records and discoveries, we were able to prove that the Bible is historically reliable. By looking at the prophecies and comparing them to the fulfilled ones, we were able draw out the conclusion that the Bible has in fact ninety five percent textual reliability and has one hundred percent accuracy on its prophecies. Relative to its inspiration, we have proven that the Bible is divinely inspired as evidenced by its fair and complete presentation and treatment of ideas and things even those beyond what the human mind can comprehend. In is therefore but fair enough to conclude that even without defending the Bible, it can by itself stand firm enough to prove its integrity and reliability. WORKS CITED Archer, Gleason L. â€Å"Survey of Old Testament Introduction† . Chicago: Moody Press, 1974. Blomberg, Craig. â€Å"Can the Scriptures be Trusted?† Retrieved on May 29, 2007 from http://www.dtl.org/bible/article/trusted.htm Harris, Glenn. â€Å"Can I Trust the Bible?† Retrieved on May 29, 2007 from http://www.gospeloutreach.net/bible.html Kenyon, Frederick G. â€Å"The Bible and Archaeology†. Harper Row, New York, ,1940, p. 288. McDowell, Josh. â€Å"Evidence That Demands a Verdict†   San Bernadino, CA: Heres Life Publishers, 1979. Ramm, Bernard. â€Å"Can I Trust My Old Testament?† The Kings Business, Feb., 1949 pp. 230, 231. Ross, Hugh. â€Å"Fulfilled Prophecy: Evidence of the Reliability of the Bible† Retrieved on May 29, 2007 from http://www.gospeloutreach.net/bible4.html Ryle, J.C. â€Å"The Inspiration of the Bible† Retrieved on May 29, 2007 from http://www.biblebb.com/files/ryle/inspiration_of_the_bible.htm Wood, Bryant. â€Å"In what ways have the discoveries of archaeology verified the reliability of the Bible?† Retrieved on May 29, 2007 from http://christiananswers.net/q-abr/abr-a008.html    Zeolla, Gary F. â€Å"Science and the Bible† Retrieved on May 29, 2007 from http://www.dtl.org/bible/article/science.htm Zeolla, Gary F. â€Å"Have the Precious Truths Been Lost from the Bible?† Retrieved on May 29, 2007 from http://www.dtl.org/cults/article/precious.htm

Accumulated and continuous physical activity

Accumulated and continuous physical activity Accumulated and Continuous Physical Activity, Which is better for you? Introduction Physical activity (PA) is becoming increasingly important to our health and the effects it can have on our daily lives, yet most adults report not to be physically active (MMWR, 2005). The sedentary lifestyle being led by the public is having a detrimental effect on general health. The decline in PA over the years could be due to modern technology such as cars and computers (Haskell et al, 2007) which stops people from doing the simplest of things such as walking to the shops. Inactivity can cause major health problems and increases the risk of chronic illness such as cardiovascular disease (Booth et al, 2000) it leads to obesity, hypertension, thromboemlic stroke, type 2 diabetes, cancer (Kesaniemi, et al, 2001) and psychological impairments such as stress and depression. Even with these heightened risks people are still not changing their lifestyles, in 2005 23.7% of the American population were reported as undertaking no leisure time activity (MMWR, 2005). PA is beneficial to hea lth having positive effects on cardiovascular and musculoskeletal systems and brings improvements in the metabolic and immune systems (Vuori, 1998). Prior to the 1990s it was strongly believed that the way to improve health and fitness was to do 15-60mins of continuous moderate-vigorous exercise up to 3-5 days a week (Hardman, 1999). The problem with this amount and intensity of exercise is people are less likely to adhere to it and in essence end up doing none at all (Osei-tutu Campagna, 2005). More recently the American College of Sports Medicine (ACSM) (Pate et al, 1995) have updated their recommendation to suggest that the general public should accumulate ≠¥30mins of moderate exercise, on most, if not all days of the week. Exercise can be accumulated through small periods of activity ( Continuous Exercise Multiple studies have provided evidence that continuous exercise is the best way to keep healthy, however these results are in direct contradiction to those for accumulated exercise. Fulton et al (2001) showed that continuous was better than accumulated exercise through a field evaluation of energy expenditure (EE). A total of 31 females were tested over 3 days; walking continuously for 30mins on one day, walking for three 10min sessions on another and refraining from PA all together on a third. The order of walking was set to meet participants preference. Participants wore a TRITRAC-R3D ® accelerometer to estimate their daily EE and kept a diary to record the time, duration, mode and intensity of any PA in their lives lasting for ≠¥5 minutes. Results showed that EE differed significantly between the exercising groups and a control group. EE was significantly greater in continuous exercise compared to the accumulated exercise, with the difference being attributed to differences in trunk movement, movement intensity or duration. Therefore for the purpose of EE continuously walking gave a greater weight loss, by 60kcals, compared to accumulated walking. However there are several limitations to this study that may have impacted the validity of the results. The study was based on self reporting measures and the measurements from the use of an accelerometer. Accelerometers are known to give inherent errors in estimation of EE and could therefore give inaccuracy in the level of energy actually being expended, if this was the case though, errors would have applied to all trials. Self reporting measures could quite easily have lead to participants making up diary extracts in attempt to please the experimenters or to appear to be sticking to the walking regime. Additionally monetary incentives were also given for completing the study, which could affect protocol adherence. All sessions were completely unsupervised and pace was determined mainly by the participants themselves, supervision could have influenced the intensity and duration of the exercise leading to different estimates of EE. Additionally participants were not randomised to the 3 walking conditions, so EE may have been influenced as to which condition was performed first. Participants should have been randomised into conditions or should have done the sessions at the same time of day and in the same sequence, whilst being supervised. Unless these factors are controlled the conclusion that EE is better in continuous exercise cannot be drawn. Osei-Tutu et al (2005) compared the effects of the new ACSM PA recommendation to the traditional recommendation, aiming to see how both impacted mood, VO ­2max and body fat percentage. In the study 40 sedentary individuals were randomly assigned to one of three groups (Control Group, short bout (SB) or long bout (LB) group). The exercise groups trained for 8 weeks, doing 30mins of walking/day for at least 5 days/week. Participants walked at 60-79% of their maximum heart rate (HR) which was established in pre-testing. The SB group accumulated 30mins of exercise in three 10min bouts, separated by at least 2 hours. The LB group performed one continuous bout of walking at a time of their choice, both groups were self monitored and told to schedule walking into their daily lives. They were taught how to monitor their HR to ensure they were working in their target zone, and where possible were allocated Polar Vantage XL HR monitors. Each group totalled 1110mins of walking and had psycho logical assessments taken pre-, mid- and post-testing as well as physiological assessments pre- and post-testing. The control group remained sedentary. Results showed that VO2max ­ significantly increased (P ≠¤ 0.05) in both exercising groups and decreased in the control group, the exercise groups did not differ from each other. The LB group showed a significant decrease (P ≠¤ 0.05) in percent body fat after 8 weeks compared to the SB and control group. Mood was affected in both exercising groups, with vigour activity significantly increasing and total mood disturbance significantly decreasing. Levels of depression-dejection decreased significantly in the LB group. Overall LB exercise was seen as a better way to improve VO2max and mood and decrease percent body fat. Psychological assessments show that participants who receive positive effects from exercise have an increased chance of maintaining exercise. In the LB group one factor affected another; when more body fat was lost, mood improved and this led to better adherence to the program. Perhaps the 10min threshold is not sufficient enough to allow for significant mood benefits. Due to the positive effects of exercise on mood and therefore adherence, improving the results cannot be isolated to exercise on its own. If mood was to be studied in all experiments continuous exercise may always be perceived as the better option. Osei-Tutu et al (2005) used a field based study, not dissimilar to that of Fulton et al (2001). Measures are mainly self-reported and not monitored by an investigator. Adherence to the exercise regime may have been affected and it is therefore unclear whether continuous exercise actually yields greater effects on health to that of accumulated exercise, which was the case in this study. Accumulation of Exercise Accumulation of ≠¥30mins of PA is the currently accepted option for improving health. Altena et al (2004) compared postprandial triglyceride (TG) responses in subjects who performed a single session of continuous exercise versus accumulated SBs of exercise. In the study, 18 inactive normolipidemic individuals, performed three separate trials (one continuous 30min run, three 10min runs or no exercise at all) along with eating high fat meals (HFM) in a randomised order, separated by 7-10 days. Excluding a 9min warm up, both trials totalled 30mins of running at 60% of subjects VO2max and were conducted in the evening, 12 hours before HFM. Blood samples were taken in the fasted state, then every 2 hours for a total of 8 hours after the HFM. Samples were used to analysis plasma TG, total cholesterol and HDL-C. Results showed plasma TG to be significantly lower in accumulated exercise compared to the control group, but continuous exercise was not different from accumulated or control group. With no food being consumed between accumulated exercise sessions, results indicate that SBs of exercise attenuate the effects of a HFM more so than continuous exercise and SB exercise is therefore better at lowering postprandial lipemia. Altena et al (2004) concludes that the public should exercise in short but more frequent bouts. Again, however, there are a number of limitations within this experiment that could impact the validity of the results. There were no dietary restrictions, the study allowing participants to be â€Å"free-living† prior to consuming the HFM. Participants were not consuming the same amount of calories as one another and though asked to replicate their diet before each additional trial there is no certainty they did. Therefore the calories they consumed before the continuous exercise may have been of a greater amount compared to those consumed before the accumulated exercise. Blood samples taken after the HFM and the level of lipid within the blood cannot be isolated to exercise alone. Participants may have eaten less/more fat prior to the different trials and this could potentially alter the level of lipid within the blood, giving inaccurate results of postprandial lipemia. During the accumulated trials, all exercise was performed over a short period of time and guidelines say that exercise should be accumulated throughout the day. In this study the 3 SBs were separated by 20mins of rest, with the next bout starting straight after. A 20min rest period is not sufficient enough to allow the body to recover and be in a non-exercised state so the benefits of accumulated exercise are more likely to replicate those of continuous exercise. Results given for postprandial lipemia to accumulated exercise are therefore similar to that of continuous exercise. Park et al (2006) looked at the effect of accumulated and continuous exercise on blood pressure (BP) reduction in 20 pre-hypertensive adults. A randomised cross over design was conducted with ambulatory BP and HR variability being taken for 12 hours after either; accumulated exercise (4 sessions of 10mins) or one 40min continuous session of exercise. A control group also attended the lab but did no exercise. Trials were separated by 7 days to avoid any training effects. Exercise (walking on a treadmill) was performed at 50% of each participants VO2maxpeak; VO2 was measured in mins 2-4 and 6-8 of each session to confirm exercise intensity. HR, measured via ECG and BP via auscultation was used to monitor participants throughout. An accelerometer was also used to measure EE to allow control for variation in activities in participants daily life. No significant difference (P = 0.894) in EE for the 12 hours post treatment were found for the three groups. Systolic BP (SBP) was reduced for 11 and 7 hours post exercise and diastolic BP (DBP) was reduced for 10 and 7 hours post exercise in the accumulated and continuous group respectively. The reduction in SPB was significantly greater (P = 0.045) after accumulated exercise compared to that of continuous exercise. The conclusions drawn state that accumulated PA appears to be more effective than continuous PA in the management of BP in pre-hypertensives. In conclusion Park et al (2006) leans towards the use of accumulated PA to improve health. This controlled laboratory study can be seen as reliable and the effects of accumulated PA on BP are impressive. All recorded data was quantitative and not reliant on self-reporting which could lead to participant bias. The study also recorded baseline and post exercise measurements allowing comparison of the two. The drawback to this study is the use of one off bouts of PA. To make the results more reliable and respectable to the public the study should have been undertaken over a longer period of time. This would allow us to see if the effects of accumulated exercise are acute or sustained on reducing BP in pre-hypertensives. No differences between continuous and accumulated exercise It was originally thought that continuous exercise was the best way to improve health, so why has it now been assumed accumulated exercise is better? Many studies have compared the two and found no difference. Macfarlane et al (2006) found that the effects of accumulative exercise were not too dissimilar to those from continuous exercise on fitness levels. In the study 50 participants were randomly assigned to one of two gender matched groups; either a life style activity group (SB) or an exercise prescription model group (LB). Both groups were to accumulate 10-11 MET hours/week for the duration of the study. The LB group performed 30mins of light- moderate continuous exercise 3-4 days/week, while the SB group did 5 daily 6min sessions on 5 days/week. Adherence was assessed using a daily log, recording the time, duration, mode and rate of perceived exertion for each session, HR was also measured in sessions. Participants attended pre- and post-testing sessions, were phoned weekly an d visited twice during the study. Results show no difference between either group in EE and VO2max. Both groups accumulated more MET hours than they had been prescribed to do, but for the same duration the LB group managed to accumulate more EE than the SB group. VO2max significantly improved by 7.4% and 5.3% in the LB and SB groups respectively. Overall findings show that the effects of SB exercise can provide short-term improvements in cardiovascular fitness which is comparable to that of LB exercise. Results suggest that either type of PA would enable the same benefits; however poor control of variables within the study lead to invalid results especially the non use of a control group, not allowing any comparisons. Without a comparison we cannot be certain that there are not any other variables effecting results. Like many studies on PA, recording the amount of PA performed was self reported; participants could quite easily have done more exercise than prescribed and not reported doing so. This would lead to results which do not represent what is actually being investigated, and therefore not answering the question of which type of PA is better. The study does not provide any strong quantitative physiological data either. HR monitors were used but some data was not fit for analysis, and without strong data the conclusion cannot be seen as reliable. Additionally participants were not all working at the same intensity when exercising, which could have greatly affected results. A final problem is the number of sessions the SB group were required to perform; fitting 5 sessions of 6mins may have become impractical and allowed adherence to decline. If all sessions had been completed, accumulated exercise may have been seen as the better option compared with continuous exercise. Murphy and Hardman (1998) also concluded that there was no difference between accumulated and continuous brisk walking. In the study 34 women participated in a 10 week brisk walking program and were split into one of three groups (SB walkers, LB walkers and control group). Walking pace was set at 70-80% of maximal HR based on baseline testing. Participants were asked to walk briskly and keep their HR in their designated zone using a HR monitor. Walking took place on 5 days/week for a duration of 30mins; women in the LB group did one 30min walk whereas women in the SB group did three 10min walks with a gap of ≠¥4 hours. Walking was performed outside the laboratory with one day out of five being supervised, participants also filled in training diaries throughout. BP, blood lactate and anthropometry measures were taken at baseline and at the end of the study. Results show that all measures of endurance fitness improved in the walking group, VO2max and VO2 at blood lactate concentration of 2mmol.L-1 increased significantly in the walkers relative to the control, but a significant difference was found between the LB and SB groups respectively. Body mass decreased in both walking groups, but only the SB were significantly different from the control group skin fold thickness decreased in both walking groups but again did not differ between LB and SB groups. The findings that fitness improved to a similar level with three brisk walks as it does to one continuous 30min walk, prove that perhaps it does not matter which type of PA we choose to do. This study was well controlled and had large amounts of data to substantiate the conclusions. Baseline and post-test measures were undertaken which included exercise tests, anthropometry and BP. In the case of BP duplicate results were taken by an observer who was blinded to the participants walking regime, stopping any experimenter bias. When participants were joined once a week, investigators concealed their HR monitors to make sure that they were correctly pacing themselves. This prevented participants walking at the incorrect speed if for any reason their HR monitors were to break The only drawback to this study is the use of a field based design, if the same study had been carried out within a laboratory all factors would have been isolated and the results gained would have been entirely due to the exercise performed. Performing almost all sessions without supervision could have lead to participants not adhering fully to the protocol or walking at the incorrect speed and the weather may also have been a confounding variable. Overall the results are consistent and reliable and the improvements in health can be isolated to the exercise being undertaken. A final study by Schmidt et al (2001) also found no differences between SB and LB exercise on fitness and weight loss. In the study 48 overweight females were assigned to one of 4 groups (a control group, one 30min bout, 30mins split into two 15min bouts and 30mins split into three 10min bouts) and completed a 12 week aerobic exercise program, exercising at 75% of their HR reserve. Participants reported to the same designated exercise room during specific hours where an undergraduate student was in charge of recording attendance and HR. Exercise length increased from 15mins/day in weeks 1-2 to 30mins/day in weeks 5-12. Participants in the multiple bout groups were required to have a gap of at least four hours between sessions, thus eliminating residual physiological effects from the previous bout. HR monitors were worn throughout the exercise and participants were asked to stick to a self-monitored calorie restricted diet, of 80% of their resting EE (REE) throughout the study. Part icipants were also asked to wear a pedometer during waking hours so that the number of miles walked when not exercising could be recorded. Participants attended pre and post assessments where height and weight, circumference of hips, waist, thighs and upper arms as well as skin fold thickness at seven sites were measured as well as oxygen uptake and REE. The results from this study show that VO2max ­ increased significantly in all 3 exercise groups compared to the control. There was a significant decline from baseline to post-treatment in mean weight loss, body mass index, sum of skin folds and sum of circumference measures in exercising groups. Therefore exercise which is accumulated in several SBs does not differ to one LB of exercise in the effects it has on aerobic fitness or weight loss. The laboratory based design of this study means all variables were well controlled and therefore the conclusions drawn can be seen as reliable. All results were obtained through scientific measures and the data is quantitative rather than self-reported. Participants were continuously monitored throughout and were checked upon if they missed a session, causing adherence to be high. A drawback with this study is that participants were asked to self-monitor their calorie constricted diet, potentially leading to error in the actual amounts of calories consumed. Overall though, the study was well controlled and showed that exercise must be the factor effecting fitness and weight loss. Conclusion There is a vast array of literature available that leads to confusion over which type of PA (accumulated or continuous) we should perform to maintain our health. From the articles evaluated it would seem that both types of PA improve health and fitness levels. The majority of studies that are well controlled for indicate that both types of PA give the same effects and so doing either are beneficial. However, I would conclude that accumulated PA is better as it is much easier to fit into a busy lifestyle; it requires no changing of clothes or going to a designated workout area, and is therefore more achievable (Schmidt et al, 2004). Accumulated PA gives multiple health benefits such as attenuating postprandial lipemia (Altena, 2004), increasing high density lipoprotein cholesterol (Aldred et al, 1994) and helping with weight loss. It has also been shown to improve aerobic fitness (Murphy et al, 2002) and blood lactate response to sub-maximal exercise (Murphy and Hardman, 1998). The drawback for accumulated PA is that it has been shown to give less overall EE then continuous PA (Fulton et al, 2001). Continuous PA has also been shown to improve VO ­2max and has a positive effect on personal mood (Osei-Tutu et al, 2005). That said continuous exercise is more likely to be of a higher intensity and therefore has negative effects such as getting sweaty or having to go to a required location to participate. Both types of PA have pros and con, equally having positive effects on health, but as our lives are becoming increasingly busy it would be easy to count walking to work as one bout of PA rather than having to make the effort to go to the gym.